Kruidvat Psyllium vezels | fibres

Kruidvat Psyllium vezels is a dietary fiber supplement marketed under the private label of the Dutch drugstore chain Kruidvat. The brand originates from the Netherlands, where Kruidvat was founded in 1975. The product itself, which uses psyllium husk as its primary ingredient, is typically sourced and manufactured through a network of contract manufacturers within the European Union to meet local regulatory standards for health products.

While Kruidvat is a quintessentially Dutch brand, its ownership has shifted through international acquisition. Today, the brand is owned by A.S. Watson Group, a global health and beauty retailer. In turn, A.S. Watson Group is a subsidiary of the multinational conglomerate CK Hutchison Holdings. Despite this global ownership, Kruidvat maintains its headquarters in Renswoude, Netherlands, serving as a staple retail brand in the Benelux region.