Kruidvat Crema coffee beans

Kruidvat Crema coffee beans are a private-label product of the Dutch drugstore chain Kruidvat. The brand itself was founded in the Netherlands in 1975 by Ed During and Dick Siebrand and has since become a dominant retailer in the Benelux region.

While the brand is quintessentially Dutch, the production of their coffee line involves global sourcing. The beans are 100% Arabica, typically sourced from coffee-growing regions in South America and Africa, and are often roasted and packaged by specialized European contract manufacturers. Since 2002, Kruidvat has been part of the A.S. Watson Group, which is owned by the Hong Kong-based multinational conglomerate CK Hutchison Holdings.