Rituals Personal Care Products

Rituals is a lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam, Netherlands. Inspired by Eastern traditions, the brand focuses on transforming everyday routines into more meaningful moments through high-quality scents and personal care items.

While the brand is rooted in Dutch design and philosophy, its manufacturing occurs across various locations, primarily within Europe to serve its global market. The company remains privately owned by Rituals Cosmetics Enterprise B.V., with its headquarters still located in Amsterdam. It has grown into a major international player in the beauty and wellness industry with a strong focus on sustainability and B Corp certification.