Action Kitchen Roll

This product is a multi-purpose kitchen towel roll sold under the private label of Action, a popular non-food discount retailer. The packaging explicitly states 'Made in EU', indicating that production occurs within various European Union member states rather than at a single dedicated factory.

Action, the brand owner, was founded in the Netherlands in 1993. It has grown into a major international retail chain. While initially a Dutch venture funded by local entrepreneurs, the company is now under the majority ownership of 3i Group, a prominent British multinational private equity and venture capital firm. This product is distributed through Action's extensive network across Europe, including markets such as Slovakia, France, and Germany.