Made O'Meter
Discover where a brand or product originates
These XL paper towels are a private-label product specifically developed for Action, a prominent international non-food discount retailer. The packaging features descriptions in multiple European languages, including Slovak, Slovenian, Swedish, and Turkish, reflecting the brand's broad market presence across Europe. The product is manufactured within the European Union, utilizing various regional suppliers to meet the high demand of Action’s extensive retail network.
The brand Action originated in the Netherlands, starting as a small store in Enkhuizen in 1993. Over the following decades, it transformed into one of the fastest-growing retailers in Europe. Today, the brand is owned by 3i Group plc, a British multinational private equity and venture capital company. This ownership has fueled Action's expansion into numerous countries, providing budget-friendly household essentials through a highly efficient supply chain model. The paper used in these towels is FSC Mix certified, indicating that it is sourced from a combination of FSC-managed forests, recycled materials, and other controlled sources.
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