Sweet Corner Magica fruit gums

Sweet Corner is a private label brand primarily exclusive to the German supermarket chain Lidl. The Magica range specifically consists of assorted fruit gums and marshmallow sweets, often featuring various shapes like fruit, bottles, and animals. These products are manufactured by third-party confectionery specialists for Lidl, with production facilities concentrated in Germany to serve the European market. As a private label, the brand's history is tied to Lidl’s expansion into the discount grocery sector, where it offers value-driven alternatives to major confectionery brands like Haribo or Katjes. Ownership remains within the Schwarz Group, which manages the production and distribution through its extensive network of suppliers across Europe.