Made O'Meter
Discover where a brand or product originates
Clorox is a globally recognized brand synonymous with disinfection and cleanliness. The brand originated in Oakland, California, when five entrepreneurs founded the Electro-Alkaline Company in 1913. It initially produced liquid bleach as an industrial product but successfully pivoted to the household market, eventually renaming itself The Clorox Company.
In Mexico, Clorox has a significant presence, manufacturing a wide range of specialized products tailored for local needs, such as disinfectant gels and flavored cleaners. The manufacturing is largely handled by local facilities to serve the Latin American market efficiently. Today, The Clorox Company remains an independent, publicly traded entity with a vast portfolio of brands, maintaining its headquarters in the United States while operating extensive supply chains across the globe.
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