Ajax Universal Cleaner

Ajax is a globally recognized brand of household cleaning products. Originally launched by the Colgate-Palmolive Company in 1947, it was first introduced as a powdered cleanser and became famous for its catchy advertising slogans. Over decades, the product line expanded from scouring powders to include liquid all-purpose cleaners, dish soaps, and specialized surface sprays.

While the brand originated in the United States, its manufacturing is now global, with production facilities located in North America, Europe, and Asia to serve various regional markets. In the United States and Canada, the brand rights for laundry detergents were sold to Phoenix Brands (now part of other entities), but Colgate-Palmolive maintains the cleaning and dishwashing segments worldwide. The brand is highly regarded for its effectiveness and is a staple in the portfolio of Colgate-Palmolive, a multinational consumer products giant headquartered in New York City.