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Discover where a brand or product originates

Venco Licorice (Drop)

ownerCloetta AB (Sweden)
originNetherlands
manufacturedThe Netherlands

Venco is a quintessential Dutch brand specializing in licorice, a product deeply rooted in the culinary heritage of the Netherlands. Founded in 1878 by Gerrit van Voornveld in Amsterdam, the brand has grown to become one of the most recognizable names in the Dutch confectionery market. The product shown includes ingredients like salmiak and liquorice extract, typical of Northern European candy profiles.

While the brand started as a local Amsterdam-based factory, it eventually became part of larger corporate entities. Today, Venco is owned by Cloetta, a leading Nordic confectionery company. Production primarily takes place in the Netherlands, specifically in modern facilities such as those in Levvarden, ensuring that the brand maintains its authentic Dutch character while benefiting from a multinational distribution network.

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