HEMA Zure Slangen

HEMA Zure Slangen, or 'Sour Snakes', is a popular gummy candy sold by the iconic Dutch retail chain HEMA. Known for their tangy flavor and chewy texture, these candies are part of HEMA's signature food range. The brand emphasizes natural flavorings and caters to dietary needs, with this specific product being vegan and gluten-free.

HEMA was founded in 1926 in Amsterdam as the Hollandsche Eenheidsprijzen Maatschappij Amsterdam. Historically, HEMA has produced many of its food items within the Netherlands or through local European partners to maintain quality and consistency. Today, HEMA is owned by Mississippi Ventures, the investment arm of the Dutch Van Eerd family (owners of Jumbo Supermarkets) and Parcom, ensuring the brand remains under Dutch ownership and continues its legacy as a staple of Dutch daily life.