Lassie Bio Quinoa Mix

Lassie is an iconic Dutch brand with a history dating back to 1954 in Wormer, Netherlands. Originally famous for its 'toverrijst' (magic rice), the brand has evolved to include a wide range of grains, including the Lassie Bio Quinoa Mix shown here. While the brand is deeply rooted in Dutch culinary heritage, the raw ingredients like quinoa are often sourced from international locations (such as South America) before being processed and packaged in the Netherlands.

The brand was originally part of the Koninklijke Lassie Fabrieken. Today, it is part of the Ebro Foods group, a global leader in the rice and pasta sectors. This ownership places Lassie within a vast international network of food production, though it maintains its distinct identity as the market leader for rice and grains in the Dutch retail sector.