Dreft Extra Hygiene dishwashing liquid

Dreft is a prominent brand of dishwashing liquid well-known in the Benelux region, particularly in the Netherlands and Belgium. Its history is closely tied to the American consumer goods giant Procter & Gamble, which introduced the brand in the early 20th century. While initially launched as a detergent for delicate fabrics in the United States, in Europe the brand became synonymous with high-performance dish soap known for its grease-cutting power.

Today, Dreft dishwashing liquid is manufactured in various locations across Europe to supply its key markets. The brand is managed and owned globally by Procter & Gamble (P&G), an American multinational based in Cincinnati, Ohio. Over the years, Dreft has maintained a strong market position by focusing on concentrated formulas and various specialized lines, such as the Extra Hygiene version seen here, which emphasizes cleanliness and hygiene in the kitchen. P&G continues to be the ultimate owner and driver of the brand's innovation and distribution worldwide.