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Salling ØKO Fine Ærter is a staple frozen organic pea product found in Denmark. It represents the Salling Group's dedicated 'ØKO' line, focusing on providing consumers with certified organic produce at accessible prices. These peas are often sourced from farms in Denmark or neighboring European countries to ensure quality and sustainability.
The Salling brand is a private label owned by Salling Group, Denmark's largest retail group. The brand carries a legacy of Danish retail history, transitioning from a family-run business into a modern foundation-owned entity. The ownership structure is unique, as the Salling Group is 100% owned by the Salling Foundations, ensuring that a portion of the profits is reinvested into Danish society and culture.
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