LU Le Petit Biscotte biscuits

LU Le Petit Biscotte is a popular brand of crunchy cinnamon and brown sugar biscuits. The brand LUX, or LU, originated in Nantes, France, in 1846, founded by Jean-Romain Lefèvre and Pauline-Isabelle Utile. The initials of their surnames formed the iconic brand name LU.

Today, the brand is owned by Mondelēz International, an American multinational confectionery, food, and beverage company. While the brand remains deeply rooted in French culinary history, its products are manufactured in various facilities across Europe, including France and Belgium, to serve international markets like the United Kingdom. In the UK, these products are typically distributed through the local subsidiary of Mondelēz.