Made O'Meter
Discover where a brand or product originates
Fisher-Price is one of the world's most iconic toy brands, founded in 1930 in East Aurora, New York. The brand was originally created by Herman Fisher, Irving Price, and Margaret Evans Price based on the principle that toys should have 'play value, ingenuity, strong construction, and good value for the money.' This specific smart phone toy belongs to the popular Laugh & Learn line, which focuses on early childhood development through interactive play.
Today, Fisher-Price is a wholly owned subsidiary of Mattel, Inc., the American multinational toy manufacturing company. While the brand originated in the United States and maintains a strong design presence there, the physical manufacturing of these electronic toys is predominantly centered in China and Southeast Asia to leverage global supply chain efficiencies. The product remains a staple in the baby and preschooler market worldwide.
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