Baruel Turma da Xuxinha Baby Hair Conditioner

Baruel is a traditional Brazilian company specialized in personal care and hygiene, widely recognized for its baby products and foot care lines. The 'Turma da Xuxinha' line is a licensed brand created in partnership with the famous Brazilian TV host Xuxa Meneghel's media properties. The product shown is a mild hair conditioner specifically formulated for babies and children.

The brand was founded in 1892 in São Paulo and remains a purely Brazilian enterprise. Currently, Baruel is owned by the Brazilian conglomerate Biotoscana/Bionatus (part of the larger holding structure now managed by investors), maintaining its manufacturing facilities locally in Brazil to serve the Latin American market with specialized dermatologically tested hygiene products.