Pure Via Stevia Sweetener Cubes

Pure Via is a prominent brand of natural origin sweeteners, primarily utilizing stevia (Stevia rebaudiana) as its sweetening agent. The brand was co-founded through a partnership between PepsiCo and the Whole Earth Sweetener Company, a subsidiary of Merisant, to compete in the growing market for zero-calorie, plant-based sugar alternatives.

Manufacturing of Pure Via products takes place in multiple countries depending on the regional market, including facilities in North America and Europe to cater to local supply chains. The brand marks a significant shift in the sweetener industry toward ingredients derived from natural sources.

Since its inception, the brand has been under the ultimate ownership of Merisant, a global leader in the tabletop sweetener category. Merisant, headquartered in the United States, manages a diverse portfolio of sweetening brands and continues to innovate in the development of low-calorie products for health-conscious consumers worldwide.