Upfront Eiwitcrisp

Upfront is a modern Dutch brand specializing in sports nutrition and healthy snacks, known for its radical transparency regarding ingredients and nutritional values. The Eiwitcrisp (protein crisp) featured in the image is a popular high-protein snack designed for health-conscious consumers and athletes.

Founded in the Netherlands, the company emphasizes 'honest snacks' without hidden fillers or ambiguous marketing claims. While the brand is expanding its reach, it remains independently owned and headquartered in Rotterdam, maintaining strict control over its supply chain and production within Europe to ensure quality and environmental standards.