Brita Water Filtration Systems and Filters

Brita is one of the world's most recognized names in water filtration, known for its portable pitchers and faucet-mounted systems. The brand has a unique history involving a split in ownership that remains today. Originally founded in Germany in 1966, the brand expanded globally, but the rights for the North American market were eventually sold to separate entities.

In the United States and Canada, the Brita brand is owned and operated by The Clorox Company. In these regions, manufacturing primarily takes place in North America to serve the local market. Conversely, in the rest of the world (Europe, Asia, etc.), the brand remains under the ownership of the original founding company, Brita GmbH, which continues to manufacture products primarily in Germany and other international locations. This dual-ownership structure means that Brita products found in the US are corporate cousins rather than direct siblings to those found in Europe.