Brabantia NewIcon Pedal Bin

Brabantia is a premium household brand founded in the Netherlands in 1919. Famous for its high-quality pedal bins, laundry care, and kitchen utilities, the company has built a reputation for durable design and sustainability. The NewIcon series, shown in this image, is a staple of their collection, often manufactured in the brand's own facilities in Belgium and Latvia to ensure high quality standards.

While the brand remains family-founded, it transitioned to a new era of ownership in 2022. It was acquired by Saphir, a portfolio company of the global investment firm KKR (Kohlberg Kravis Roberts & Co. L.P.). This move was designed to accelerate Brabantia's international expansion and product development while maintaining its headquarters in Valkenswaard, Netherlands.