Panerai Luminor watch

Panerai is a prestigious luxury watchmaker with a unique heritage that blends Italian design with Swiss mechanical expertise. Originally founded in Florence, Italy, the brand became famous as the official supplier of precision instruments and diving watches to the Royal Italian Navy. Today, while maintaining its Italian soul and design aesthetic, all Panerai timepieces are manufactured in Neuchâtel, Switzerland, at the brand's own manufacture to ensure the highest standards of Swiss horology.

Since 1997, Panerai has been a prominent brand within the Richemont Group, a Swiss-based luxury goods conglomerate. This ownership has allowed the brand to expand globally while preserving its history of technical innovation and robust maritime-inspired design. The brand is particularly well-known for its distinctive Luminor and Radiomir cases, which are highly sought after by collectors worldwide.