Upfront Eiwit Matcha

Upfront is a modern Dutch nutrition brand that focuses on radical transparency in the food industry. Founded in the Netherlands, the brand gained popularity by featuring its ingredient list and nutritional values prominently on the front of its packaging, rather than hiding them on the back. The Upfront Eiwit Matcha is a protein powder blend featuring whey protein concentrate and matcha green tea powder.

Everything about the brand is designed to challenge traditional marketing by being as direct as possible with consumers. The products are primarily manufactured in the Netherlands, ensuring high quality and compliance with European food safety standards. The company remains an independent Dutch entity, continuing to disrupt the health and fitness supplement market through its 'honest' labeling philosophy.