Choco Protagonist (可可主角) Chocolate Shop

Choco Protagonist (可可主角) is a prominent Chinese retail and confectionery brand known for its immersive chocolate store experiences and artisanal treats. The brand specializes in high-quality cocoa products, ranging from boutique chocolate bars to interactive "chocolate factory" style retail outlets. The brand has gained popularity in mainland China for its modern aesthetic and focus on the story behind cocoa sourcing and production.

The brand is owned and operated by the Landbase group, a major player in the high-end food distribution and brand management sector in China. Landbase is known for introducing global snacks to the Chinese market and developing its own competitive indoor brands. As of 2026, Choco Protagonist continues to expand its footprint in major metropolitan shopping centers across China. Manufacturing is primarily centralized in China to ensure freshness and rapid supply chain response for its retail locations.