Great Value Diet Cola

Great Value Diet Cola is a private-label beverage exclusively distributed by Walmart. The brand was launched by Walmart in 1993 with the goal of providing high-quality household essentials at lower prices than national brands.

Products under the Great Value label are manufactured through a vast network of third-party suppliers. For their beverage lines, manufacturing typically takes place within the United States to optimize logistics and local freshness. As a store brand, it is owned and managed by Walmart Inc., one of the world's largest retail corporations headquartered in Bentonville, Arkansas. The brand has become a staple for budget-conscious consumers across North America, including Mexico, where it is also sold through Walmart-owned subsidiaries.