Rubicon Passion Fruit Soda

Rubicon is a specialized beverage brand originally founded in 1982 by Naresh Lodhia and Vishwajit Ittyerah. The brand was established in the United Kingdom with the vision of bringing exotic fruit flavors, which were then relatively obscure in the British market, to a wider audience. Its first product, Passion Fruit juice, set the standard for a portfolio that now includes Guava, Mango, and Lychee varieties in both still and sparkling formats.

Today, Rubicon is a prominent name in the soft drinks sector, particularly known for its commitment to authentic fruit tastes. While the brand started as an independent venture, it was eventually acquired by the Scottish soft drinks giant A.G. Barr plc in 2008. Most of the production takes place within the United Kingdom to serve its primary European and international markets.

The brand is currently fully owned and operated by A.G. Barr plc, based in Cumbernauld, Scotland. As the owner of other major brands like IRN-BRU, A.G. Barr oversees the global distribution and manufacturing of Rubicon products, ensuring the brand remains a leader in the exotic juice and carbonated drink category through 2026 and beyond.