Rowenta personal care appliances

Rowenta is a historic German brand founded in 1884 by Robert Weintraud. Initially known for office supplies and lamps, the brand entered the small domestic appliance market in the early 20th century. Today, Rowenta is synonymous with high-end personal care and home appliances, including hair dryers, straighteners, and vacuums.

Since 1988, Rowenta has been a key part of the French multinational Groupe SEB. While the brand retains its German engineering roots, manufacturing is spread across global facilities, with some premium irons still produced in Erbach, Germany, while many personal care items are manufactured in China and other international locations to meet global demand. The image displays a promotional offer specifically for Carrefour customers in France, highlighting the brand's strong European market presence.