madeometer

Made O'Meter

Discover where a brand or product originates

Monster Energy Zero Sugar VR46 (The Doctor)

ownerMonster Beverage Corporation (USA)
originUnited States
manufacturedmultipleCountries

Monster Energy is a globally recognized energy drink line originally launched by Hansen Natural Company in 2002. This specific variant, featuring the VR46 branding, is a collaboration with the legendary Italian motorcycle racer Valentino Rossi, known as 'The Doctor.' The blue packaging signifies a zero-sugar version of his signature citrus-flavored drink.

While the brand originated in the United States, Monster Energy beverages are produced in various countries across North America, Europe, and Asia to serve regional markets. In 2012, Hansen Natural Company renamed itself Monster Beverage Corporation. A significant partnership exists with the Coca-Cola Company, which acquired a nearly 17% stake in Monster in 2015 and became its preferred global distribution partner, although Monster operates as an independent company.

disclaimer

poweredBy