Fair Spirits beverages

Fair is a pioneer in the ethical spirits industry, established as the world's first brand of spirits produced according to Fair Trade standards. Founded in 2009 by Alexandre Koiransky, the brand was built on the philosophy of ensuring fair wages and sustainable conditions for farmers in developing regions.

The production process is geographically split between the sourcing of high-quality organic ingredients from cooperatives in countries like Bolivia (quinoa), Mexico (coffee), and Belize (sugar cane), and the refinement of these ingredients in France. Specifically, the brand uses the expertise of French distillers in the Cognac region to ensure a premium finish for their organic spirits.

While the brand maintains a strong identity rooted in social responsibility and independent craftsmanship, it is part of the Spirits and Co portfolio, which focuses on the distribution and development of premium ethical liquid brands globally. The brand continues to lead the movement for transparency in the alcoholic beverage sector by focusing on the 'Fair Trade Certified' seal across its entire range.