NIVEA MEN Protect & Care Shaving Gel

NIVEA MEN is one of the world's most recognizable brands in male grooming. The brand has its roots in Germany, dating back to the discovery of Eucerit in 1911, which led to the creation of the iconic NIVEA cream. The 'MEN' line was specifically launched in the 1980s to address male-specific skincare needs.

Today, the brand is owned by Beiersdorf AG, a major multinational skincare company based in Hamburg. While the brand is quintessentially German, manufacturing is diversified across Beiersdorf's global production network, which includes major facilities in Germany, Poland, and Mexico to serve different regional markets. Beiersdorf remains the ultimate owner and maintains the brand's heritage of dermatological care.