Made O'Meter
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Dreft is a prominent brand of dishwashing detergent widely recognized in the Benelux region and parts of Europe. The brand was originally created by Procter & Gamble in the United States in 1933 as the first synthetic detergent, though its application varies by region. In many European markets like Belgium and the Netherlands, Dreft is synonymous with high-quality dish soap, whereas in the UK, similar products are sold under the Fairy brand.
Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Manufacturing occurs across multiple P&G facilities worldwide to satisfy local demand. While the brand has historical roots in advanced laundry care in the US, its European identity is firmly linked to efficient grease-cutting dishwashing liquids. P&G continues to oversee the brand's global strategy and development from its headquarters in Cincinnati, Ohio.
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