Crivit

Crivit is a major private-label brand specializing in sports apparel, fitness equipment, and outdoor gear. Known primarily for offering value-driven sporting solutions, the brand covers a wide range of categories from performance clothing and cycling accessories to heart rate monitors and camping equipment. It is designed to cater to budget-conscious athletes and outdoor enthusiasts without compromising on functional quality.

The brand is owned and exclusively distributed by Lidl, the German international discount retailer. Historically, Crivit emerged as one of Lidl's core non-food brands to compete in the activewear market across Europe. While the brand was conceived and developed in Germany to meet European quality standards, the manufacturing of its products is largely outsourced to global supply chains, with a significant portion of production taking place in China and Southeast Asia.

Ownership of Crivit remains with the Schwarz Group, one of the largest retail groups globally. This centralized ownership allows the brand to benefit from Lidl's massive distribution network, ensuring that Crivit products are available in thousands of retail locations across dozens of countries. The brand continues to evolve, often introducing high-tech wearables and eco-friendly apparel lines under the 'Crivit PRO' sub-label, maintaining its position as a staple in the European discount retail landscape.