Griesson de Beukelaer Biscuits

De Beukelaer is a historic name in the European biscuit industry, founded by Edouard de Beukelaer in Belgium in 1870. The brand became famous for inventing the 'Prince' biscuit (Prinzen Rolle). In 1999, the German company Griesson and the German branch of De Beukelaer merged to form Griesson - de Beukelaer, creating one of the leading manufacturers in the European sweet and savory biscuit market.

Today, the brand's main production facilities are located in Germany, specifically in sites like Polch, Kahla, and Kempen. While the brand has Belgian roots, it is now firmly a German-owned enterprise. The company maintains a high standard of traditional baking combined with modern sustainable production methods, sourcing key ingredients like cocoa through certified programs.