dm (Drogerie Markt) products

dm (Drogerie Markt) is one of Europe's largest retail chains specializing in cosmetics, healthcare, household articles, and health food. Founded in 1973 by Götz Werner in Karlsruhe, Germany, the brand has grown from a single store into a dominant international presence. The company is well-known for its extensive range of private labels, such as Balea, Alverde, and Denkmit, which are designed to offer high-quality alternatives to major national brands.

The manufacturing of dm's house brands occurs predominantly in Germany and neighboring European countries to ensure strict adherence to quality and environmental standards. The company takes great pride in its sustainable practices and social responsibility, often favoring local production to minimize the environmental impact of logistics. Ownership remains private, controlled by the Werner family and the Lehmann family, allowing the brand to maintain its focus on its unique 'human-centered' business philosophy and long-term stability without the pressures of public stock markets.