Sublimo Pocket Tissues

Sublimo is a private label brand primarily distributed by the Belgian retail group Colruyt. These pocket tissues are marketed as a value-conscious choice for consumers, emphasizing softness and quality pulp sourcing. The brand is deeply rooted in the Belgian retail market, catering to a bilingual audience with packaging in both Dutch (Zakdoekjes) and French (Mouchoirs).

As a private label product, manufacturing is often outsourced to various European paper mills specializing in cellulose products, although it is predominantly associated with the logistics and supply chain of the Colruyt Group. The brand represents the retailer's strategy to provide essential household and personal care items directly to consumers, maintaining control over the brand's positioning and pricing within their stores across Belgium, France, and Luxembourg.