Wrigley's Extra Peppermint Gum bottle

Wrigley's Extra is a globally recognized brand of sugar-free chewing gum. It was originally launched in 1984 by the Wm. Wrigley Jr. Company in the United States, becoming the company's first sugar-free offering. The brand quickly gained market dominance due to its long-lasting flavor and oral health benefits, eventually becoming one of the most popular gum brands in various international markets, including the United Kingdom where this specific bottle (priced in GBP) is sold.

The brand's ownership transitioned in 2008 when Mars, Incorporated acquired the Wm. Wrigley Jr. Company. Today, Extra is a flagship brand under the Mars Wrigley segment. While the brand originated in the USA, it is manufactured in numerous facilities worldwide to meet regional demand. In Europe, major production hubs for Wrigley products are located in countries like France and Poland, though localized distribution for the UK market is managed through Mars Wrigley Confectionery UK.