Nestlé Trix Cereal

Trix is a world-renowned breakfast cereal famous for its fruit-flavored sweetened corn puffs and its iconic mascot, the Trix Rabbit. Originally introduced by General Mills in the United States in 1954, the brand has grown into a global household name.

In international markets outside of North America—such as Spain and Portugal as seen in this packaging—the brand is managed through Cereal Partners Worldwide (CPW). CPW is a long-standing joint venture between General Mills and Nestlé, established in 1990 to produce and market breakfast cereals globally. While the brand originated with General Mills in the US, Nestlé controls the distribution and branding in many European regions. Manufacturing for the European market is primarily concentrated in facilities located in Poland and France.