Pokémon media franchise

Pokémon, short for Pocket Monsters, originated in Japan and was created by Satoshi Tajiri in 1996. The brand began as a pair of role-playing video games for the original Game Boy handheld system. It quickly expanded into a global phenomenon encompassing an anime series, movies, a highly popular trading card game, and a vast array of consumer products ranging from toys to apparel.

Manufacturing of Pokémon physical products occurs in multiple locations depending on the item type. Video games and software development are primarily centered in Japan, while trading cards are printed in regional hubs such as the United States and Belgium. General merchandise and toys are typically manufactured in China and other Southeast Asian countries through various licensing partnerships. Ownership of the brand is uniquely shared through a complex partnership known as The Pokémon Company, ensuring cohesive brand management across international markets.