Ace product

Ace is a prominent brand specializing in laundry care, particularly renowned for its bleach and stain removal products. The brand was originally established by the American multinational Procter & Gamble (P&G). Over the decades, it became a household staple across Europe, known for its effectiveness in whitening fabrics and deep cleaning.

In contemporary times, the ownership of the brand has shifted in specific regions. While P&G initially managed Ace globally, the brand name and operations in Italy and several Western European markets are now under the management of Fater S.p.A., a joint venture between Angelini Industries and Procter & Gamble. The product is primarily manufactured in Italy, reflecting its strong market presence and heritage in the Mediterranean region.