O'boy Original Cocoa Powder

O'boy is a legendary cocoa drink brand that has been a staple in Nordic households since its launch in 1960. Originally developed by the Swedish company Marabou, it was designed to be a quick and easy-to-mix chocolate drink that dissolved perfectly in cold or warm milk. The brand became so successful that it defined the category for instant chocolate milk in Scandinavia.

Over the decades, ownership shifted as Marabou was acquired by multinational corporations. Today, the brand is owned by Mondelez International, one of the world's largest snacks and confectionery companies. Most of the production remains local to the Nordic region, primarily manufactured at the Mondelez facility in Upplands Väsby, Sweden. The brand continues to focus on its heritage while adhering to modern sustainability standards, such as utilizing Cocoa Life certified cocoa.