Picnic Bruisend Water Citroen

Picnic Bruisend Water Citroen is a lemon-flavored sparkling water sold by the Dutch online supermarket Picnic. The brand was founded in 2015 in Amersfoort, Netherlands, as a tech-driven grocery delivery service. As a private label product, it is primarily manufactured within the Netherlands to supply its local distribution hubs efficiently.

The brand is owned and operated by Picnic International B.V. Unlike traditional retailers, Picnic operates exclusively through an app-based model. It has received significant investment from various entities, including the Bill & Melinda Gates Foundation Trust, which became a major shareholder to support the company's sustainable growth and expansion into international markets like Germany and France.