Kruidvat Vaseline

Kruidvat Vaseline is a private-label skin care product from the prominent Dutch drugstore chain, Kruidvat. Originally founded in 1975 by Ed During and Dick Siebrand in the Netherlands, Kruidvat has grown into a market leader in the Benelux region. While the brand carries the generic name 'Vaseline' (which is a trademark of Unilever in many regions but often used generically for petroleum jelly in Europe), this specific version is part of Kruidvat's own-brand portfolio.

Since 2002, Kruidvat has been owned by the A.S. Watson Group, a Hong Kong-based international retail giant. A.S. Watson itself is a subsidiary of the global conglomerate CK Hutchison Holdings. Manufacturing for Kruidvat's private label products occurs in various locations globally, including the Netherlands and specialized facilities in South Korea, to ensure a balance of quality and affordability for their European customers.