Cien Men Shaving Gel Hydro

Cien is a specialized personal care brand that serves as a private label for the international discount supermarket chain Lidl. Originally established in Germany, the brand was developed to provide consumers with high-quality grooming and skincare alternatives at competitive price points. The Shaving Gel Hydro is part of the Cien Men line, designed with specific features like 'Protect Glide Technology' and cooling ingredients like aloe vera and menthol.

Ownership of the Cien brand rests entirely with the Schwarz Gruppe, a massive German multinational retail group that also owns the Kaufland hypermarket chain. As a private label, Cien products are exclusively distributed through Lidl's vast global network of stores. While manufacturing primarily takes place in Germany to maintain strict quality standards, the Schwarz Gruppe utilizes a variety of specialized European contract manufacturers to supply their international markets, ensuring local availability and adhering to regional cosmetic regulations.