Made O'Meter
Discover where a brand or product originates
Ajax is a quintessential household cleaning brand that has been a staple in homes for decades. Originally launched in the United States in the late 1940s, it gained fame for its powder cleanser before expanding into liquid format multipurpose cleaners like the Mediterranean variant shown.
Today, the brand is owned by the American multinational Colgate-Palmolive. While it originated in the USA, Ajax products are manufactured in various facilities globally, including plants in France, Greece, and other European locations to supply local markets such as the Netherlands. The brand remains one of the most recognized names in the global cleaning industry, known for its powerful grease-cutting formulas and distinct floral or fresh scents.
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