Made O'Meter
Discover where a brand or product originates
AXE, known as Lynx in certain regions such as the United Kingdom and Australia, is a globally recognized grooming brand for men. Originally launched in France in 1983, the brand revolutionized the personal care market by introducing the concept of a fragranced bodyspray designed specifically for men.
Today, AXE is owned by Unilever, one of the world's largest consumer goods companies headquartered in the United Kingdom. Unilever oversees the extensive global production of AXE products, utilizing a vast network of manufacturing facilities across Europe, North America, and Asia. This ensures consistent distribution and product availability across diverse international markets.
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