Rituals The Ritual of Sakura Hand Balm

The Ritual of Sakura is a signature collection from Rituals, a luxury lifestyle brand inspired by ancient Eastern traditions. Founded in the Netherlands, the brand focuses on transforming everyday routines into meaningful moments. This specific product, a hand balm, belongs to a line inspired by the Japanese 'Hanami' ceremony, celebrating the fleeting beauty of the Sakura blossom and the concept of new beginnings.

While the brand's aesthetics and product philosophy are deeply rooted in Asian cultural concepts, the manufacturing and business operations are centered in Europe. Most of their cosmetic and home products are produced within the European Union to maintain high quality and sustainability standards. The brand prides itself on its B Corp certification, indicating a commitment to social and environmental performance.

Rituals Cosmetics remains an independent entity headquartered in Amsterdam. Since its inception by Raymond Cloosterman in 2000, it has grown from a single store into a global powerhouse in the professional well-being and personal care sector. The company maintains full control over its brand identity and global distribution network, which includes stand-alone boutiques, high-end department stores, and travel retail outlets.