Rituals The Ritual of Sakura Hand Balm

The Ritual of Sakura Hand Balm is a premium personal care product inspired by the Japanese tradition of Hanami, which celebrates the fleeting beauty of the cherry blossom. This specific product is part of the 'Ritual of Sakura' collection, known for its signature scent of rice milk and cherry blossom, designed to promote rejuvenation and a sense of new beginnings. The packaging emphasizes its natural origins, featuring a 97% natural origin formula that is microbiome-friendly.

Founded in 2000 by Raymond Cloosterman in Amsterdam, Rituals Cosmetics has grown into a global wellness brand known for transforming everyday routines into meaningful moments. The brand focuses on the intersection of luxury and sustainability, ensuring that its products are both aesthetically pleasing and ethically produced. Rituals is a certified B Corp, reflecting its commitment to social and environmental impact.

The brand remains under the ultimate ownership of Rituals Cosmetics Enterprise B.V., headquartered in the Netherlands. While the brand has an extensive international retail presence, it maintains its original Dutch roots in its corporate governance and design philosophy. Manufacturing primarily takes place within Europe to ensure high quality and safety standards are met across its diverse range of home and body cosmetics.