Jack Wolfskin outdoor jacket

Jack Wolfskin is a major German manufacturer of outdoor wear and equipment, founded in 1981 by Ulrich Dausien in Frankfurt. The brand is well-known for its 'paw print' logo and its focus on functional, weather-resistant apparel. Over the decades, it has grown to become one of the largest providers of outdoor products in Europe.

While the brand's heart and design headquarters remain in Germany, production is decentralized across several countries, including Vietnam, Bangladesh, and China, to manage large-scale manufacturing. Since 2018, the brand has been owned by the American golf giant Callaway Golf Company (now Topgolf Callaway Brands), marking a significant shift in its corporate history. Despite this American ownership, Jack Wolfskin continues to operate with a strong European identity and a focus on sustainable outdoor innovation.