Urtekram Toothpaste Aloe Vera

Urtekram is a pioneering brand in the organic personal care sector, originating from Denmark. Founded in 1972 in Copenhagen by Lisbeth Damsgaard and Ronnie McGrail, the brand was established with a focus on natural, plant-based ingredients and sustainable production methods. It has since grown into a leading brand for certified organic beauty and food products across Europe.

Today, Urtekram's personal care products continue to be manufactured primarily at their facilities in Mariager, Denmark. This local production ensures strict adherence to high organic standards and environmental certifications common in Scandinavian manufacturing. Since 2015, the brand has been owned by Midsona AB, a Swedish-headquartered company that specializes in health and wellness products across the Nordic region and internationally. Midsona has integrated Urtekram into its portfolio of ethical brands, maintaining its core values of transparency and natural quality.