Eco detergent

Eco (often branded as Ecover) is a pioneer in the sustainable cleaning industry, founded with the mission to create effective cleaning products that are kind to the environment. The brand's journey began in a small shed where the founders developed phosphate-free laundry detergents, setting a new standard for ecological responsibility in the household category.

Over the decades, the brand has expanded its reach globally, emphasizing biodegradable ingredients and sustainable packaging solutions, such as bottles made from plant-based plastics and recycled materials. Manufacturing is primarily concentrated in their world-renowned ecological factory in Malle, Belgium, which was designed with a grass roof and sustainable timber to minimize its industrial carbon footprint.

While the brand maintains its independent spirit and commitment to green chemistry, it is currently owned by the American conglomerate S. C. Johnson & Son. This ownership provides the brand with extensive global distribution networks and research capabilities while continuing the original vision of making sustainable living accessible to a broader consumer base.