Crelando marker

Crelando is a private label brand primarily owned and distributed by the German discount supermarket giant Lidl. The brand specializes in art and craft supplies, including markers, canvases, paints, and sewing kits, designed for hobbyists and students. Originally established to provide affordable creative tools within the European market, it has become a staple in Lidl's rotating non-food inventory across many countries.

Manufacturing for Crelando products occurs in various countries, often outsourced to major stationery manufacturers in Germany, China, or other parts of Europe depending on the specific product line. As a retail-owned brand, its development is handled by Lidl Stiftung & Co. KG. The brand's identity is tied to the concept of making 'creativity affordable,' and it does not operate as an independent entity but rather as part of Lidl's vast private-label portfolio.