Roos vicee Fruit Syrup

Roos vicee is a classic Dutch brand known for its commitment to providing vitamin-rich beverages, specifically recognized for its high rosehip content. The brand's name itself is a combination of 'Roos' (rose) and 'Vicee' (referencing Vitamin C), which has been its core selling point since its founding in the mid-20th century.

Originally developed by the company CV Koets near Utrecht, the brand was created to offer a healthy alternative for children during a time when nutritional options were limited. Over the decades, it became a household staple in the Netherlands, evolving from a simple rosehip syrup into a diverse range of fruit-based concentrates and ready-to-drink juices.

Today, Roos vicee is owned by The Kraft Heinz Company, following a series of acquisitions including the merger of Heinz and Kraft. While it remains a deeply rooted Dutch brand with primary production and distribution focused in the Netherlands, it benefits from the global scale and resources of its American parent corporation.